The Real Opportunity in Games Right Now? Look South

By Mea Nilimaa, Head of BizDev at Kokku

What if the next big shift in game development isn’t about tech or platforms – but geography?I just came back from gamescom latam, and I’ll be honest:

Latam isn’t “emerging” anymore. It’s here. It’s building. And it’s buzzing with potential.Here’s what struck me this time – especially coming from Sweden and having spent the last years building bridges between Europe and Brazil:

  1. Human connection is the engine here.

Relationships in Brazil aren’t transactional. They’re built on trust and generosity. It’s not a culture of cold pitches – it’s a culture of partnerships.

  1. Original ideas, shaped by different realities.

Indie pitches here don’t feel like copies of global trends. They’re grounded, personal, and creatively bold.

  1. Strong foundations, growing fast.

Brazil has real infrastructure: strong universities, focused game dev programs, and a new generation hungry to learn.

  1. Development that makes sense – creatively and financially.

With rising costs in NA and Europe, teams are exploring new ways to build.
In Brazil, you’ll find motivated, skilled developers who deliver – without $10M budgets or endless overhead.

  1. A massive local market still underserved.

Brazil is the third-largest player base in the world – yet few games truly speak to that audience.
Local devs are best positioned to change that.

  1. Everyone’s paying attention.

At gamescom latam, the business booths were packed.
Publishers, platforms, investors – not just curious, but ready to act.

At Kokku, we’ve been part of this story for over 10 years.
We’ve helped partners across the globe bring projects to life – powered by Brazilian talent and passion.
And what’s coming next? Even more exciting.
Planning to visit next year?
Do it right.
Book your meetings but also:

  • Try the food
  • Walk the beach
  • Talk to people
  • And if you’re in Recife – come by our office. We’d love to chat.
    Let’s discuss:

What do you think global studios need most when entering new regions — a strong local partner, or boots on the ground?

We’d love to hear your take. Let’s keep the conversation going on our social media channels — your perspective matters.

Want to explore how we can support your next project? Talk to our Business Development team: https://kokkugames.com/contact/