The Forgotten Phase of Games Lifecycle: Surviving the Post-Launch Maturity Spiral
When we talk about the lifecycle of games as products, the industry usually agrees on a familiar sequence: concept, pre-production, production, launch, live operations, sunset. This model is taught, repeated, and reinforced across studios, conferences, and postmortems. But in practice, there is a critical phase hidden inside “live operations” that is rarely named, rarely structured, […]