Cross-Entertainment in action: behind the IP strategies of OV Entertainment and The Soul Publishing at Gamescom Latam
São Paulo, April 22, 2025 – The boundaries between video games, film, animation, and social media are quickly dissolving – and the result is one of the most powerful shifts the entertainment industry has seen in decades: the rise of cross-entertainment. Audiences are no longer engaging with a single format – they’re interacting with stories, […]
